"The Social CRM, mobility: a trend or a necessity to be efficient?"

Promote its brand, reputation monitor, act and react in real time: these are your new challenges. How to act, how to organize, by when, with what means?

Your business no longer develop a B2B or B2C, but P2P (People to People). At a time when the life cycles of your prospects / clients are close to real time, where a reputation can be done and undone in a few minutes and where the products can be developed even by those who buy them, we will discuss all ways:

• To listen and monitor what is said (E. Reputation)
• To establish effective cross-channel campaigns (Sales & Marketing Influence)
• Create and maintain your community and bring next-generation customer care (feedback management and customer care).

Mobility brings a client in the m.commerce (augmented reality for marketing, supply and push recommendations geo-localized, simple ergonomics, ...), a value for commercial land (visits, reports, arguments and tools Assistance for sale) and in the areas of field service technicians for interventions.

The event will be held at the Beau-Rivage Palace, Place du Port 17-19, 1006 Lausanne.

Organization

• 12:00 to 12:15 p.m. Home
  
• 12:15 to 12:35 in the enterprise mobility: what impact?
  Jean-Michel Franco - Leader of opinion on mobility
• 12:35 to 1:00 p.m. Networking and Business: How to prepare?
  Alexandre Losson - Leader of opinion on the links CRM / Social Networks
• 1:00 p.m. to 2:00 p.m. Lunch & Open Discussion