The Gartner Magic Quadrant is an evaluation of CRM Service Providers based on their ability to execute and their completeness of vision. In the Magic Quadrant report, Gartner stated, it "considers client feedback to be one of the most critical measures of a service provider's success."

Patrick Bensabat, CEO of Business & Decision comments, "CRM is a key strategic service line for our company, involving changes at the heart of client systems. CRM requires support from the service providers able to combine the expertise of specialist consultants with an ability to efficiently deliver and implement systems.  In my opinion, the very existence of this Magic Quadrant, and the fact that it involves such a limited number of players, illustrates the shortage of companies with the necessary attributes. We are very proud to be part of it."

The CRM service portfolio of Business & Decision allows the group to accompany customers throughout the life cycle of their activities. Specifically, it comprises strategy definition, solutions benchmarking, data management, change management, the creation of service centers, and hosting applications in order to continuously improve CRM solutions. Offerings are packaged across industry sectors: telecommunications, media, insurance, life sciences, banking, insurance and other areas in which solutions are offered.

Business & Decision's activity has also been covered in the Gartner CRM Vendor Guide 2009**.

(*)Gartner, Inc. "Magic Quadrant for CRM Service Providers, Europe" by Ed Thompson and Matthew Goldman, 27th May 2009.

(**) Gartner, Inc « The Gartner CRM Vendor Guide, 2009", by Jim Davies et al, 21st May 2009.

About the Gartner Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

About Business & Decision

Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors.

Located in 19 countries, Business & Decision currently employs more than 2700 people worldwide.

Additional information is available at www.businessdecision.com