Our Goal

Business & Decision draws on dual expertise in tools and business in the CRM field to help enterprises manage customer data (Analytical CRM) and standardise the processes that use this data (Operational CRM). Business & Decision places CRM at the heart of customers' information systems so that it becomes an essential part of customer value creation.

To design and realize this goal we focus on integrated consulting services which allow us to support our customers from strategy to implemenation and further development. Our consulting services are independent of technologies. Qualified experts will attend to realize the solution.

Keywords

• Strategic CRM:
  Customer added value management, segmentation of customers, Customer Lifetime Management
  
  
• Analytical CRM:
  Customer Intelligence, Data Mining, Predictive Modeling
  

further information analytical CRM

• Operational CRM:
  Campaign Management (Lead Management, Up-/Cross-Selling, Retention Management), Marketing Automation

further information operationl CRM

• CRM Solutions (CRM on Demand)
  

Services

• Strategy Workshop

• Solution Improvement
• Consulting
• Solution Evaluation
• Implementation
• Follow-Up Workshop
• Migration
• Project and Change Management
• Project Review / Audit